Members of the ABM are mainly mothers who are breastfeeding or have breastfed their children in the past. Some breastfed easily without problems and some have experienced varying degrees of difficulty. Other members include supportive health professionals such as midwives, health visitors, lactation consultants and GPs.
They operate a voluntary telephone helpline for any mother who needs to speak to a trained breastfeeding counsellor. They also offer counselling by letter and email, although urgent counselling is best done by telephone. If necessary and practical, a mother may receive a home visit from, or may herself visit, a trained counsellor. However, home visits are entirely at the discretion of any counsellor involved and cannot be guaranteed.